Do You ever dream of being the next American Idol? What does it really take anyway?
The tv show by that name seems to make it look pretty easy sometimes. Lots of copy-cat artists, but very little original content. Oh, I admit, there are times when I’m impressed with the vocal skills of an artist. But sometimes the so called “talent” on the show is downright bad. It’s even more amazing when these poor to average contestants move ahead in the competition. How do they do it?
Perhaps it’s all in the way the product is packaged- hype might be a better name for it. Jaci Rae, author of The Indie Guide to Music, Marketing, and Money made this point clear when she said:
“A rock packaged and sold as a rock, is just a rock. But a rock packaged and marketed as a friend, becomes a cultural phenomenon.”
Sad, but true. However, there is an important lesson to be learned here. People are emotional beings. Therefore, they will respond either positively or negatively to the image you present. Fortunately, this is something you have a measure of control over. Consider the kind of impression you are making. How do people react when they see you? What do they say?
By learning how to communicate more effectively with your audience, both visually and musically, you can gain an edge over the competition.
Do you need a makeover?
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Till next time…
Keep practicing!
guitarcoach
